Check out this stirring article on the death of theatregoing culture and the rise of new media. A couple of excerpts.
Film culture, at least in the sense people once used that phrase, is dead or dying. Back in what we might call the Susan Sontag era, discussion and debate about movies was often perceived as the icy-cool cutting edge of American intellectual life. Today it’s a moribund and desiccated leftover that’s been cut off from ordinary life, from the mainstream of pop culture and even from what remains of highbrow or intellectual culture.
One could argue that, in our era of consumer capitalism, films have been revealed as manufactured commodities rather than works of art, and people root for certain film franchises or producers or studios in the same way they root for Apple over Samsung, GM over Ford, or the Red Sox over the Yankees.