Snapshots of upcoming guest lecture for a section of the Sex Roles in Cross-Cultural Comparison course at the University of Florida:
The problems with women and Hollywood include massive underrepresentation (TV, however is ahead of the curve, and certainly the better for the likes of Fey and Rhimes), a body-image obsession that pigeonholes actresses and largely limits positive roles to “sexy” roles, the assumption that movies need to be drafted for and marketed to each sex, and poorer odds for women to move into executive positions, financially or creatively.
Some films count on a female vote and aren’t ashamed to show it. Consider the fuzzy yellow trailer for “The Help” featuring witticisms by the black leads and a plucky score (a far cry from the actual tone of the film), or the sexy, glittery trailers for “Magic Mike” and “Sex and the City 2”; others are projected to attract men but include images of shirtless men in their trailers, presumably to encourage the wives and girlfriends to come along. Obviously, the equation of female moviegoers’ interest with their desires for friendship with women and sex with men is as problematic as the equation of female actors’ and filmmakers’ success according to their perpetuation of female stereotypes of personality and social worth. Either way, there are significant economic and psychological impacts on those women who love film. They are neither as uniform in their approach nor singular in their interests nor small in number as andocentric Hollywood would suggest.